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V&A Museum

Client: Parametric Walls

The V&A in South Kensington, London is renowned for its world-leading collection of fashion and art. Beyond the exhibitions, the museum continues to explore innovative ways to engage visitors through architecture and design. A recent project brought this ambition to life with a series of interactive, parametric donation points, seamlessly blending function with creativity.


At the heart of the installation, Applelec Projects was commissioned to design and manufacture a bespoke lighting system that would elevate the visual impact of Parametric Walls’ sculptural forms. Drawing on our decades of experience in architectural backlighting and signage fabrication, we engineered a custom solution that delivered consistent illumination, integrated discreetly into the structure, and met the demanding requirements of a high-profile public space.

Museum visitor interacting with illuminated donation point featuring Applelec Projects lighting system
Applelec Projects lighting integrated into a parametric wall structure at the V&A
Interactive donation feature combining lighting, tactile design and digital display at the V&A Museum
Close-up of Applelec Projects lighting integrated into a parametric wall structure at the V&A

Our team worked closely with Parametric Walls to translate the concept into reality, ensuring that the lighting enhanced the design intent without overpowering the museum’s historic architecture. The result was a functional yet artistic feature that invited interaction while harmonising with its surroundings.


Collaboration Across Specialists

  • Parametric Walls led the creative design of the flowing, tactile donation points, providing the distinctive parametric forms.

  • Applelec Projects developed and fabricated the tailored lighting solution, acting as the technical bridge between design vision and real-world performance.

  • MR Walls introduced digital interactivity, adding an engaging, personalised dimension for visitors.

  • CDUK supplied durable, high-quality solid surfaces that ensured the structures would withstand heavy use while maintaining a premium finish.

The installation has transformed how visitors connect with the museum. The combination of parametric design, interactive technology, and precision lighting creates a memorable point of engagement that feels both contemporary and true to the V&A’s identity.


For Applelec Projects, this collaboration reflects our strength in partnering with designers, architects, and specifiers to deliver complete solutions — from concept development and prototyping through to fabrication and installation.

Learn more about the product used in this project.

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